Lasting value
"Times change, and the Board will change, and who are we to tie the hands of tomorrow?"
– M.S. Beecher, founder, Auburn Community Foundation
Read the story>>Collaborative Arts Marketing Program
Purpose of the Program
Recently Placer Community Foundation awarded grants to our local arts council, PlacerArts, to create and build upon a new community arts calendar and underwrote the development of a registry of artists. The purpose is to jointly promote artists and arts organizations along the western slope of Placer County (i.e., from Emigrant Gap to Roseville).
Background
The Placer Community Foundation and the Nonprofit Resource Center of Sacramento funded a comprehensive workshop on Audience Development in which eleven nonprofit arts organizations participated. The goal of the meeting was to increase public awareness of, and participation in the arts through the promotion of local arts organizations. Groups identified long and short-term tactics to build audiences throughout the region. A prominent theme that arose, was to work collaboratively in this effort.
As the local arts council, PlacerArts will lead a joint marketing program via technological enhancements of their website's online marketing tools and collaborative promotions. Scheduled to be implemented at the start of 2009, PlacerArts' website will offer new user-friendly tools, allowing people to access all arts-related activities taking place in Placer County, with links and a virtual map of local arts organizations, as well as an enhanced on-line box office for ticket purchases.
Program Specifications
Elements of the funded program address the following objectives:
- Joint marketing program is informed through input/ideas generated from each of the nonprofit arts organizations that participated in the Audience Development workshop
- A steering committee is formed to lead the creation and implementation of a joint marketing toolkit. Such committee will be comprised of staff and/or board members from at least three of the nonprofit arts organizations that participated in the workshop.. When possible, these members will come from different geographic areas and artistic disciplines (i.e., visual, musical, theatrical)
- Joint marketing toolkit represents nonprofit arts organizations (of all sizes) residing along the western slope of Placer County (i.e. from Emigrant Gap to Roseville)
- Implementation of the toolkit places limited burden on arts organization staff and resources
- Joint marketing toolkit aims to present arts events and activities in Placer County as a vibrant, unique and local resource for residents throughout the region
Community arts support
To learn more about how the community is supporting this work through the Placer Community Foundation, download the PDF below or contact us.
Advancing the Arts (880KB PDF)