For too many people and families in Placer County, the seemingly simple goal of finding a place they can afford remains frustratingly out of reach. The escalating costs of homes and rental units have turned the housing market into a maze, leaving working families, seniors, and young adults struggling to secure a stable place to live.
This is not just a personal crisis for those affected—it’s a community-wide challenge with far-reaching implications.
Over the past few years, median home prices have surged, with the 12-month average home price at $662,000, but income growth has not kept up. Rental inventory and cost is also a serious problem, with a 3.2% vacancy rate and a monthly median rental rate of $1,957 across the county. Waiting lists for very-low, low, and moderate-income units stretch on for years. The ripple effects are evident: local businesses experience staffing shortages, service workers are priced out of living in the area they serve, and young adults are forced to look elsewhere to build their futures instead of staying here in Placer.
To address this, we must understand that solving the affordable housing crisis requires more than just policies or isolated programs. It takes a broad coalition committed to meaningful action. Government agencies alone cannot bear this weight. Creating lasting change will require collaboration and partnership across sectors, including public agencies, elected officials, private developers, nonprofits, and faith-based and community-based organizations.
We at the Placer Community Foundation were happy to provide a grant to Placer People of Faith Together for the “Making Affordable Housing Happen: A Biblical Focus From Zoning to Advocacy” one-day conference. The conference attendance blew past all of our expectations, with many more people attending than registered. And, while it was focused on faith-based organizations and the process of building affordable housing on religious properties, the conference was attended by elected officials, community-based organizations, Placer County staff, and even people directly impacted by this crisis. PCF was thrilled that US Bank, Bank of America, and individual donors made this grant possible, showing that corporate giants and individuals alike see this crisis and are ready to look for creative solutions to tackle it.
Public-private partnerships must be at the forefront of an effective affordable housing strategy. By leveraging the strengths of each group, we can unlock funding, streamline building processes, and innovate construction practices to expand affordable housing options.
Solving this problem also requires listening to the stories and experiences of those directly affected. For example, I learned that at The Gathering Inn homeless shelter in Auburn, which can serve 100 guests, 44 are ready to be placed in permanent housing and none is available. At the mobile shelter in Auburn, which has the capacity for 50 guests, 17 are ready and waiting to be placed, and again, no housing is available. Each of these folks has a heart-wrenching story to tell. Hearing their stories and experiences reminds us that affordable housing isn’t a numbers game; it’s about preserving the very fabric of our community.
No single solution to this crisis exists, but Placer County can make significant strides with sustained collaboration.
Everyone has a role to play. Civic leaders must champion initiatives that bridge gaps; developers should seek community-minded projects; residents must show up and support efforts to expand housing affordability.
The road ahead will demand creative thinking and unwavering cooperation. But with a shared commitment, we can ensure that affordable housing is not a dream deferred, but a shared promise upheld for everyone who calls Placer County home.
Veronica Blake is the CEO of the Placer Community Foundation. She can be reached at 530-885-4920.
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