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Training: Year End Fundraising Best Practices

Updated: Nov 1, 2023


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Year End Fundraising Best Practices

Wednesday, October 12, 2022, 9:00am – 10:30am on Zoom Presented by Deidre Kennelly of Kennelly Consulting Register here by October 7, 2022


Key learning objectives:

  • Why do a year end fundraising campaign? Benefits and reasons beyond raising funds

  • Before the campaign: Setting yourself up for success, creating goals, messaging, communications timeline

  • During the campaign: Eblasts and social media, paid advertising and press releases, reminding donors of past gifts

  • After the campaign: Sharing results, donor stewardship, sending giving summary to donors


Suggested Participants: Staff, board, or volunteers who work on fundraising

Cost: Free, thanks to our generous 2022 Nonprofit Initiative sponsors.

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